Lets talk about an impressive brand first… What is an Impressive Brand all about? A brand that gives a holistic experience to its customers and the one that communicates effectively. “If you want the customer to be loyal to the brand. Well the brand has to be equally loyal to its ...
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From the Gupta dynasty to the current times, India has undergone changes in its culture, outlook, lifestyle etc. But the most stunning change has occurred in the clothing of the Indian women and their psychology. Till recent years, India was called an orthodox nation, but have you ever given a ...
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The longest human strike in the history of Mumbai started on January 18th, it could be an ordinary day in the life of many Mumbaikars and many are not aware of the story behind it. In 1982, The Great Bombay Textile Strike impacted around 250,000 mill workers from 58 textile ...
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You Think. You Draw. Make mistakes. Learn. So it is all a process. Thinking with a pencil is a Process of self-realization: The word “Thinking” immediately connects you to an “Engaging thought process with your own self”. It is like having a conversation within. “With a pencil” is executing your ...
Keep ReadingAs they say traditional marketing talk at people but emotional marketing talks with them. Similarly, marketeers should understand the emotional and cultural aspects of a diverse country like India. They need to grasp the fact that while dealing on a pan India basis they aren’t just talking to only one ...
Keep ReadingAs a brand owner, you would want to communicate all the possible strengths of your brand. The logic in your mind would always be, What if I focus on one benefit while the customer is looking for the other? Let me list down all the possible benefits so that when ...
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