As they say traditional marketing talk at people but emotional marketing talks with them. Similarly, marketeers should understand the emotional and cultural aspects of a diverse country like India. They need to grasp the fact that while dealing on a pan India basis they aren’t just talking to only one ...
Keep ReadingAs a brand owner, you would want to communicate all the possible strengths of your brand. The logic in your mind would always be, What if I focus on one benefit while the customer is looking for the other? Let me list down all the possible benefits so that when ...
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