PAMAC

The Brand:
PAMAC, established in the year 1988  is amongst the leading third party Process Management Companies catering to the Domestic market in India and as well as to the global clients.

Challenge:
With over a decade of service to various inland and overseas clients like Banks, Insurance companies, Financial institutions & Telecom, PAMAC aimed for an apt B2B communication via a modern, global and corporate website.

Solution:
Pineapple designed a Communication for PAMAC by overhauling its website, undertaking a comprehensive study of the brand & its services and implementing the science of designing a corporate website for the same. Considering the Brand’s target audience- both inland and global, we figured the dearth in the website. Then, we fixed the same with an apt set of parameters like; focus on the corporate visual appeal, credentials, foremost services, the team & the global clients.
The consulting incorporated the science of ‘012 click’ in the website, making all the credentials and the foremost services available on the homepage, accessible for the users at Zero click. The info-graphics ensured better understanding of the data and added a visual pleasure to the site.
Pineapple added a touch of the employee perspectives & experiences, enhancing the brand value, putting forth PAMAC’s healthy professional culture. Thus, we positioned the brand as an ideal company, with an aim to attract the promising beginners & experienced professionals from the industry.
In all Pineapple’s newly designed B2B Communication transformed the then unappealing website to a user-friendly, corporate looking, stylish yet a simple one.