New & Trendy, Wipro Unza, Malaysia

The Brand: New & Trendy, a brand from Wipro Unza, has an eclectic range of body care, hair care and skin care products formulated with the finest ingredients.

Challenge: In tune with changing times and increasing competitor brands on the retail shelf, New & Trendy needed to revive its packaging and overall appeal. The core objective was to reiterate the goodness of milk, in an avatar that was both striking & modern, shedding its old clothes.

Solution: Pineapple Consulting re-designed the then subtle packaging to a vibrant one with contrasting play of colors and captivating fonts. Thus, was added a burst of freshness & authenticity with a milk splash coupled with the respective product variants.
Overall effect was a distinct design with an unusual approach of colour blocking in the milk bath segment, leading to a contemporary & clutter-breaking packaging.