Fruity Fresh, Wipro Unza (Malaysia)

Safi is a leading Halal brand of Wipro Unza (Malaysia), which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the Stringent HALAL standards for women and men.

Safi wanted to introduce a completely new brand with a new positioning (of being Refreshing), naming, a packaging that conveys a bright & bubbly look and feel, targeted to teenage females, looking for quality skincare at a value.

Pineapple noticed that the ‘granular’ liquid adds so much character to the product, and hence suggested a semi-transparent film label packaging which blends the liquid graphically with the front label. That is further amplified by showing bursting closeup images of fresh fruits with a fresh typeface, making the entire pack quite full of the desired energetic and bubbly character.