Beryl, Asia Global Corporation Limited, Malaysia

Beryl is a washing powder brand, owned by Asia Global Corporation Ltd., with the key benefit as refresh, rejuvenate, re-invigorate dirty laundry and deliver the best value for money. Given the mandate to revive the packaging and infusing a new life into the brand, Pineapple Consulting chose the Bright Golden Yellow color palette illustrating energy & enthusiasm. Inspiration came from the name itself- Beryl that is a bright gemstone. Further, ‘Refreshes-Rejuvenates-Reinvigorates’ was reiterated on the packaging not only as words, but visually appealing icons for instant connect.

The action of beads in the background and placement of ‘Lemons’ – Beryl’s natural ingredient in the foreground created an action and depth in the entire packaging.