Ambience Branding

Showcasing 3 diverse clients & their diverse spaces, this presentation attempts to highlight how the same rules of space branding can be applied to create refreshingly unique spaces. 

Educational institutions are a place where visitor’s observation & assimilation is to the fullest. Along with the infrastructure, a positive & motivating atmosphere throwing some light on beliefs, practices and functioning of the school is the key to influencing the students & their parents. 

At Goldcrest High, Pineapple designed a key communication, considering the efforts taken by the school to develop itself, basis the recommendations and guidance by the experts from various fields. We positioned the institute as an ‘Intelli Skool’- introducing the institute as ‘A school with a streak of Intelligence’.

At FABS, Pineapple used inspiring stories of people from different fields and times, from different parts of the world to communicate its brand promise of ‘Succeed Forever’.

Another entirely different example is of the retail communication at the flagship store of Mineral, a designer brand of apparels. The focus was to get the shopper’s attention & love with the promise of ‘no more seasons’.