21 EXOTICA

21 Exotica, as the brand name by Pineapple Consulting elucidates, is a luxury residential project comprising of 21 luxury villas, by Srikrishna Devcon Ltd. Unheard of in Indore, Madhya Pradesh, 21 Exotica follows the concept of boundary-less living, as there are no walls between any 2 villas and each one villa opens its back doors to a vast, seamless garden; and boasts of all the possible new-age amenities and luxuries.

Considering the opulence, we named the project as ‘21Exotica’ positioning it as ‘Limitless Living for a Limited few’ and colored it gold. Bringing in novel concepts around every single marketing & sales tool, Pineapple ensured that the brand is an innovator in the Real Estate space across central India. For instance, replacing the usual printed Brochure, we chose to present the prospective buyer with a high performing, 3G enabled Tablet; showcasing the project through an embedded A / V film.