Crompton
With its foray into smart appliances, Crompton was on look out for a creative partner for naming, branding as well as the UI design of its Mobile App. When Pineapple got the mandate, it was clear that the mobile app had to stick to the corporate brand guidelines & adhere to the tight framework yet be superbly user friendly and aesthetically pleasing.
MyCrompton was the name shortlisted amongst various options. App Icon + Branding was developed next which could connect the ‘smart + crompton’ preposition. The UI was then developed for three product modules – Smart LEDs, Smart Geysers and Smart AirCoolers, at a superbly fast turn-around speed.
The app is live and available on both Google Play and AppStore.