Glenmark Brand Launches

When Glenmark Pharmaceuticals chose to create an independent entity of their API vertical as Glenmark Life Sciences, it was to be built on the pillars of legacy & evolution with a strict focus on compliance & quality. Pineapple took the mandate to identify & articulate its distinct tone of voice & unique Brand imagery, and not only framed but executed its Branding & Communication strategy across media & developed its launch communication worldwide.

Launch of Glemont, a prescription medicine used for asthma prevention is another feather in the cap. Pineapple helped create a persuasive communication to introduce this medicine to the medical practitioners. Indeed a clutter-breaking communication which used a flying bird mnemonic, vibrant colors and pictures to capture the freedom it provides to the patients.