FABS

FABS, one of the first b-schools to provide a Job-offer letter at the time of MBA admissions needed a groundbreaking Branding & Communication strategy at par.

With an offer letter in hand, FABS provides an opportunity to a student to deliberate on long-term goals and opportunities to advance in one’s corporate journey. The Brand Identity system designed by Pineapple Consulting hence was derived by the loop of infinity, articulating the Brand Promise as ‘Succeed Forever’. We then carried forward the big idea in form of print & online communication and ambiance design, ensuring a successful launch of the 3 campuses at Mumbai, Delhi & Bhubaneswar.